Thinkware launches Black Friday dash cam deals in U.S. and Canada

Thinkware is rolling out limited-time Black Friday discounts on select dash cams through its U.S. and Canadian online stores, plus Amazon in the U.S. The offers run from Nov. 16 to Nov. 30 depending on retailer and model, with some of the biggest cuts on the ARC and U3000 series.

Why it matters: - Thinkware is using Black Friday to push its dash cam lineup before the holiday travel season. - The discounts cover entry-level models and premium units, giving drivers a wider range of price points. - U.S. shoppers also get Amazon availability, which can expand reach and comparison shopping.

What happened: - Thinkware announced Black Friday offers on select dash cams in the U.S. and Canada. - U.S. online-store promotions run Nov. 16–29, with dates varying by product. - Amazon offers in the U.S. run Nov. 19–30. - Canadian online-store offers run Nov. 20–29. - A Thinkware representative said Black Friday gives drivers a chance to add or upgrade a dash cam ahead of holiday travel.

The details: - The ARC 900 records 4K UHD video from the front camera and 2K QHD video from the rear at up to 30 frames per second. - The ARC 900 includes dual Sony STARVIS 2 sensors, Dual HDR, Super Night Vision, built-in ADAS features, built-in 5GHz Wi-Fi and a 3.5-inch IPS LCD display. - Thinkware said the ARC 900 promotion is the largest discount since launch. - The ARC 900 includes a 2-year warranty. - The ARC 800 includes AI Night Vision for low-light recording while a vehicle is parked. - The ARC 700 records 4K in front and 2K in rear, with Dual HDR and THINKWARE IQ Tuning. - The ARC 700 also includes front-channel Super Night Vision 3.0. - HDR is available while driving on the ARC 700. - Motion and impact event recording on the ARC 700 works when connected to a hardwiring cable or OBD power adapter. - The U3000 PRO records 4K front and 2K rear video and uses dual STARVIS 2 sensors, Dual HDR and dual-radar parking mode. - Optional THINKWARE Connected LTE enables remote monitoring and alerts on the U3000 PRO. - At the U.S. online store, the ARC 800 will be $299.99, down from $329.99, from Nov. 16–22. - The U3000 will be $479.99, down from $549.99, and the U3000 PRO will be $549.99, down from $579.99, from Nov. 16–29. - From Nov. 23–29, the F70 PRO will be $99.99, down from $119.99. - The Q200 will be $159.99 during the Nov. 23–29 U.S. store promotion. - The ARC will be $179.99, down from $249.99, during the Nov. 23–29 U.S. store promotion. - The ARC 700B will be $220.99, down from $309.99, during the Nov. 23–29 U.S. store promotion. - The ARC 700 will be $289.99, down from $329.99, during the Nov. 23–29 U.S. store promotion. - The ARC 900 will be $389.99, down from $419.99, during the Nov. 23–29 U.S. store promotion. - The ARC 700B is sold without a microSD card. - On Amazon, the F70 PRO will be $84.99, down from $119.99. - On Amazon, the Q200 will be $159.99, down from $199.99. - On Amazon, the ARC will be $170.99, down from $249.99. - On Amazon, the ARC 700B will be $209.99, down from $309.99. - On Amazon, the ARC 900 will be $332.49, down from $419.99. - On Amazon, the U3000 will be $479.99, down from $549.99. - On Amazon, the U3000 PRO will be $549.99, down from $579.99. - An ARC 900 bundle with RADAR and LTE will be available on Amazon for $499.99, down from $659.99. - In Canada, the ARC 700 will be CAD $399.99, down from CAD $469.99. - In Canada, the ARC 900 will be CAD $549.99, down from CAD $589.99. - In Canada, the U3000 PRO will be CAD $699.99, down from CAD $749.99. - Additional Canadian deals include the F70 PRO for CAD $99.99, down from CAD $129.99. - Additional Canadian deals include the Q200 for CAD $249.99, down from CAD $299.99. - Additional Canadian deals include the U3000 for CAD $499.99, down from CAD $679.99. - For more information, visit Thinkware's online store.

Between the lines: - Thinkware is splitting deals by retailer and date to steer shoppers toward specific models and channels. - The strongest discounts appear on older or lower-priced models, while premium products keep more modest price cuts. - The Amazon-only bundle suggests Thinkware is using the marketplace to add value beyond simple markdowns.

What's next: - Shoppers will have a limited window to buy before the promotions end on Nov. 29 or Nov. 30, depending on market and retailer. - Price and availability will continue to vary by market, retailer and promotional period. - Thinkware will likely use the holiday travel period to drive uptake on both mainstream and premium dash cams.

The bottom line: - Thinkware is betting that Black Friday timing, multi-retailer distribution and aggressive pricing will help it move dash cams in both the U.S. and Canada ahead of the holidays.