Apple iPhone Launch Watch: Apple’s “Surprise and Shine” keynote is set for Sept. 10 (Malaysia time), with iPhone 18 Pro/Pro Max and the first foldable iPhone expected to debut—plus accessory makers are already teasing cases that hint at the foldable’s big camera module. Consumer Tech & AI: Meta rolled out Muse, a personal AI agent that can open apps, fill forms, send emails, book travel, and keep working after you close the app—raising the stakes for how much access consumers will give. Auto Innovation: Leggett Dynamics brought two Automotive News PACE finalists to Detroit—its Mid-Class Massage System and Smart Brushless Motor—aimed at next-gen comfort and movement tech. Pet Retail: Champ’s Pet Kitchen expanded its high-protein, functional dog treats to Chewy.com. Footwear Launch: Born Primitive sold out its Primitive 1 barefoot training shoe shortly after launch. Data for AI Quality: Vistatec launched Vistatec Data, a multilingual, multimodal AI data services brand covering the full data lifecycle. Enrollment Marketing: 3 Enrollment Marketing debuted 3E AI Feed the Beast to improve college discoverability in AI-powered search. Business Software: TransmetriQ launched Freight Payables to automate rail freight invoice audits. Multi-Location AI: Birdeye introduced AI Coworkers for multi-location brands to handle reviews, listings, calls, and appointment booking. Crypto-to-Credit Push: Tether and Fasanara Capital launched StableFund, targeting up to $3B in private credit using USDT settlement rails. Retail Sales Snapshot: NRSInsights reported August same-store sales down 1.1% year-over-year.