Andrea McGinty launches a dating assessment aimed at spotting relationship patterns

Andrea McGinty, founder of It's Just Lunch, has introduced the McGinty Relationship Dating Profile, a 23-question assessment meant to help singles understand how they date before choosing a partner. The new tool arrives as dating-app fatigue grows and McGinty pushes a more self-aware approach to relationship choices.

Why it matters: - The McGinty Relationship Dating Profile is designed to help singles identify dating habits, blind spots and recurring mistakes before they choose their next partner. - McGinty is betting that self-knowledge, not just matching technology, could improve relationship outcomes in an increasingly app-driven dating market. - The assessment targets a common frustration: people may know what they want in a partner but not understand why they keep making the same relationship choices.

What happened: - Andrea McGinty, founder of It's Just Lunch, launched the McGinty Relationship Dating Profile, or MRDP, a 23-question data-driven assessment. - McGinty built It's Just Lunch in 1991 and expanded it to 110 locations worldwide before selling the company to private equity. - The new assessment is available through 33000Dates.com. - McGinty described the MRDP as a kind of Myers-Briggs or StrengthsFinder for love life.

The details: - The MRDP examines how people make relationship decisions, evaluate compatibility, experience chemistry and approach commitment. - Structured scoring identifies a participant’s dominant dating archetype, supporting tendencies, relationship strengths and potential blind spots. - McGinty gave examples of archetypes including an Inspired Dreamer, who may prioritize romantic possibilities, a Master Strategist, who approaches relationships with long-term deliberation, and a Wise Romantic, who may need consistency and trust before becoming emotionally invested. - McGinty said these traits can shape attraction, attachment, partner selection and repeated relationship patterns. - Participants receive personalized results showing their archetype, ranked behavioral tendencies, strengths and opportunities for growth. - The assessment is meant to help users recognize repetitive patterns, judge compatibility more effectively, challenge counterproductive expectations and make more intentional decisions. - McGinty framed the MRDP as a practical tool, not a romantic crystal ball or a compatibility guarantee. - McGinty cited one example of a 50-year-old New York fashion executive whose MRDP results suggested she valued emotional connection over status, leading her to reconsider a man she initially dismissed as too nerdy.

Between the lines: - McGinty is positioning the MRDP as a bridge between traditional matchmaking and today's dating apps. - Her pitch suggests that algorithms can introduce people, but they cannot explain why someone keeps picking the wrong partners. - The launch also reflects a broader shift toward dating products that promise insight and behavioral guidance, not just more matches. - McGinty has spent 35 years in dating, including more than 33,000 first dates and 10,000+ relationships, giving her brand a long-experience credibility angle.

What's next: - McGinty says the next major dating innovation may not be another matching algorithm but a better understanding of personal dating patterns. - She continues to coach singles on platform choice, profile improvement, communication and relationship decision-making through her work at 33000Dates.com. - McGinty is also the author of 2nd Acts: 166 Winning Strategies for Dating Over 50 and has appeared on major national media outlets.

The bottom line: - McGinty is selling a simple thesis: better dating starts with better self-awareness, not just better technology.