Noda launches BIN-to-Bank to cut card costs for merchants

Noda has introduced BIN-to-Bank, an Open Banking tool that routes eligible online card payments to bank transfers inside existing checkout flows. The product is available in 26 European countries and is designed to help merchants lower processing costs and reduce card chargeback exposure without adding a new payment button.

Why it matters: - BIN-to-Bank gives online merchants a way to shift some payments from cards to bank transfers without changing the checkout experience customers already know. - The product targets two pressure points for high-volume sellers: payment processing fees and card chargebacks. - Noda is positioning Open Banking as a way to scale lower-cost account-to-account payments inside mainstream card checkout flows.

What happened: - Noda, an open banking technology provider, launched BIN-to-Bank for online merchants. - The solution is available across 26 European countries. - BIN-to-Bank lets businesses route eligible payments from their existing card checkout to Open Banking without adding another payment button. - The product is designed for online businesses with high payment volumes.

The details: - Customers enter card details as usual. - BIN-to-Bank reads the card’s Bank Identification Number, or BIN, to identify the issuing bank. - The system checks whether a supported Open Banking flow is available for that bank. - If supported, the customer is sent to the banking app to approve the payment before the card is charged. - If the bank payment is not completed, the transaction returns to the merchant’s existing card processing flow. - Merchants can decide which eligible transactions use the bank route. - Merchants keep cards as a fallback option. - The company says the approach lets merchants add Open Banking without asking customers to choose a separate payment method or redesign the checkout. - Noda connects merchants to more than 2,000 banks across 26 European countries. - Noda says its technology helps businesses accept instant bank payments, reduce processing costs and lower card chargeback risk.

Between the lines: - BIN-to-Bank is aimed at the adoption problem that often slows bank payments: customers tend to default to cards because cards are familiar. - By embedding Open Banking in the card flow, Noda is trying to make bank payments an invisible alternative rather than a separate choice. - The move also reflects broader merchant interest in payment methods that can reduce dispute costs and improve margins. - Noda cited Datos Insights research referenced by Mastercard showing global chargeback costs are expected to rise from $36.9 billion in 2026 to $46.1 billion by 2029.

What's next: - Merchants using BIN-to-Bank can test which transactions are eligible for the bank-payment route and keep the rest on cards. - Noda is directing interested merchants to more information. - The company is likely betting that frictionless bank-payment routing will increase Open Banking adoption in online checkout.

The bottom line: - BIN-to-Bank is Noda’s attempt to make lower-cost bank payments work inside the card checkout flow merchants already use.