AUX signs global partnership with Manchester City

AUX has become a global partner of Manchester City, with the deal covering the 2026-2028 seasons and multiple marketing and fan engagement initiatives. The partnership gives the air-conditioning maker a bigger global sports platform as it pushes to expand its brand and smart-home business.

Why it matters: - The deal links AUX with one of football’s most visible clubs, giving the air-conditioning company access to Manchester City’s global fan base and commercial reach. - AUX says the partnership will support its push to grow international brand awareness and strengthen its position in smart air conditioning. - The agreement also gives Manchester City another global commercial partner in a category tied to home comfort and consumer technology.

What happened: - AUX announced a global partnership with Premier League club Manchester City on Aug. 20. - The signing ceremony was held in Hong Kong, China. - AUX will serve as the “Global Official Partner of Manchester City Football Club” and the “Official Air Conditioning Partner of Manchester City Football Club” during the 2026-2028 seasons.

The details: - AUX is ranked No. 3 globally by cumulative sales volume of household split-type air conditioners. - Manchester City is described as having 1 billion fans worldwide and 230 million social media followers. - The club has won eight Premier League trophies and became the first team in Premier League history to win four straight titles from 2020 to 2024. - Peter Laundy, senior vice president of partnerships for City Football Group, said the partnership should attract significant industry attention and bring together “two leading brands and innovative forces.” - Lemon Lv, president of AUX Home Appliances Group, said the deal reflects two brands committed to excellence moving forward together. - AUX said the partnership will include event coverage, content co-creation, fan engagement and localized operations in regional markets. - AUX said the collaboration will connect football passion with comfortable air experiences and support a smart, comfortable and high-quality lifestyle for consumers. - AUX operates in more than 160 countries and regions. - AUX said it ranked No. 3 globally in cumulative sales volume of household split air conditioners for seven consecutive years from 2018 to 2024. - AUX said it led the global AI air conditioner market in sales volume for two consecutive years from 2024 to 2025. - In September, AUX will partner with Manchester City at IFA in Germany to showcase new smart-air-conditioning innovations.

Between the lines: - The partnership fits both brands’ positioning around performance, innovation and global reach. - For AUX, sports sponsorship is a shortcut to international recognition as it tries to turn product leadership into broader consumer brand power. - For Manchester City, the deal extends the club’s commercial footprint into a category that can be tied to everyday lifestyle and technology.

What’s next: - AUX plans to use the partnership to expand localized service standards and broader global brand influence. - The company said it will keep investing in core technologies and use football as a bridge to reach users worldwide. - The first public activation is set for September at IFA in Germany, where AUX and Manchester City will appear together.

The bottom line: - AUX is using Manchester City to scale its global brand story, while the club adds another international partner ahead of the 2026-2028 seasons.