Broad & Madison launches managed AI workforce for Bullhorn Amplify

Broad & Madison, Bullhorn’s first AI partner, unveiled Dispatch, a managed digital workforce service for staffing firms using Bullhorn Amplify. The rollout aims to help agencies adopt AI faster while reducing the risk that projects stall or fail.

Why it matters: - Staffing firms want AI tools, but many lack the internal staff to run them well. - Dispatch is meant to give firms a managed operating layer for Bullhorn Amplify AI Digital Workers. - The service is designed to help firms de-risk AI deployment while improving sourcing, screening, redeployment, selling, data governance, compliance and back-office work. - Bullhorn and Broad & Madison are positioning the product as an answer to a broader industry problem: AI adoption without enough operational support.

What happened: - Broad & Madison announced Dispatch on Aug. 19, 2026, in Boston. - Broad & Madison said the service is the first AI partner offering for Bullhorn Amplify. - Dispatch is a managed digital workforce service built in collaboration with Bullhorn’s Amplify team. - The service acts as a fractional operations team for staffing and recruitment firms. - Bullhorn launched Amplify Digital Workers, including Amplify Chat and four new AI skills, at its Engage conference in May 2026.

The details: - Dispatch oversees the ongoing configuration, management and optimization of Amplify’s Digital Workers. - The service is built to align those digital workers with changing business needs. - Broad & Madison says Dispatch combines staffing knowledge, technical expertise and operational controls in one specialist team. - The service supervises digital workers, reports on results and configures them into specific jobs. - Dispatch is intended to support the full recruitment lifecycle. - Broad & Madison is rolling Dispatch out to early adopter clients now and is working with firms on a customer-by-customer basis. - Interested companies are directed to contact Broad & Madison through its website. - Broad & Madison’s website is More information. - Bullhorn’s website is More information. - Broad & Madison is also available on LinkedIn and YouTube.

Between the lines: - Gartner predicts more than 40% of agentic AI projects will be canceled by the end of 2027. - That forecast gives Bullhorn and Broad & Madison a clear market opening for managed AI services, not just software. - Dispatch reflects a bet that staffing firms need help operating AI, not just buying it. - The model also suggests Bullhorn wants its AI rollout paired with implementation support as its product set expands.

What's next: - Broad & Madison says Dispatch will expand as Bullhorn adds more AI capabilities to Amplify. - Each new AI skill will be translated into a configured, managed service. - The companies are targeting firms that want to accelerate AI adoption without adding strain to already stretched teams. - Broad & Madison is expected to continue onboarding early adopters before a broader rollout.