CiteLens launches GEO platform for AI search visibility

CiteLens has launched a platform that tracks whether brands appear in answers from ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews. The move targets a fast-growing gap in marketing as more customers start product research inside AI assistants instead of traditional search engines. Why it matters: - Brands can lose buyers before a website visit if AI assistants recommend a competitor and never mention them. - Traditional SEO tools measure blue-link rankings, not whether a brand appears in AI-generated recommendations. - CiteLens is aimed at turning AI visibility into a trackable marketing metric for teams trying to influence the first step of the customer journey. What happened: - CiteLens, a Generative Engine Optimization platform built by Solustiq Yazılım ve Yapay Zeka Teknolojileri A.Ş., announced general availability of its AI visibility tracking product on June 21, 2026, in Edirne, Türkiye. - The platform shows whether ChatGPT, Perplexity, Claude, Google’s Gemini and Google AI Overviews mention and cite a brand when users ask for recommendations. - CiteLens also offers a done-for-you AI visibility audit for brands that want expert help. The details: - The platform runs real buyer questions across major AI engines repeatedly. - CiteLens segments results by market and language. - The system reports two separate signals: brand mentions as recommendations and website citations as sources. - The platform benchmarks a brand against competitors. - CiteLens tracks share of voice over time with statistical confidence intervals. - The software maps third-party sources that AI engines use when generating answers. - The platform supports English and Turkish markets with country and language targeting. - Early users come from hospitality, professional services and technology. - Packages for the done-for-you audit start at $499. - The company says the service includes an end-to-end analysis across every engine, competitor benchmarking, an explanation of why a brand is or is not being recommended, a branded report and a live readout session. - CiteLens is available at citelens.ai with a free plan, paid subscriptions and one-to-one GEO strategy sessions. Between the lines: - The launch reflects a broader shift in how people search, with more research starting inside AI chat tools rather than on conventional search engines. - The product tries to make an opaque channel measurable by converting recommendation visibility into comparisons, trends and source mapping. - The category appears to be moving from experimental monitoring toward ongoing performance tracking for marketing teams. What’s next: - CiteLens expects Generative Engine Optimization to become a core marketing discipline as AI assistants absorb more of the discovery process. - Brands using the platform can use the tracked signals to adjust content, citations and targeting across AI engines. - The company is positioning the service for ongoing visibility monitoring, audits and strategy work rather than one-time reporting. The bottom line: - CiteLens is betting that the next battleground for brand discovery is not search rankings, but whether AI assistants mention you at all.