Onyx & Amber switches to 700ml bottles

Onyx & Amber will move its whiskey lineup from 750ml to 700ml bottles beginning with the next release, a shift the Denver brand says will lower the price per bottle and improve availability. The change also aligns the Colorado whiskey maker with global export standards as it looks toward international expansion. Why it matters: - The 700ml switch lowers the sticker price for each bottle while keeping the whiskey inside unchanged. - The change also increases the number of bottles available from each barrel, which matters for a brand built on small batches and one-time releases. - The move positions Onyx & Amber for international sales because 700ml is the global spirits export standard. What happened: - Onyx & Amber announced it will transition its bottle format from 750ml to 700ml across its product line. - The change starts with the next product release. - Current 750ml inventory will remain available while supplies last. - The 700ml format will debut in early summer 2026. The details: - The whiskey recipe, sourcing philosophy, Colorado aging process and quality standards will stay the same. - The only changes are the bottle size and the price. - Onyx & Amber said the smaller format creates more bottles per barrel and expands access to each release. - The brand says the decision reflects transparency, accessibility and respect for consumers. - Benjamin Rosen said the company wanted customers to know exactly what the change means, why it was made and what to expect. - Onyx & Amber includes an Instagram account for social media updates. Between the lines: - The bottle-size change is also a packaging strategy that makes the brand more compatible with export markets. - The company is signaling that growth will come without changing the liquid or the brand’s small-batch positioning. - Rosen framed the announcement as a deliberate alternative to quiet margin management, suggesting transparency is part of the brand identity. What’s next: - Onyx & Amber said pricing will reflect the smaller bottle size. - Consumers should expect the same quality at a lower cost per bottle and broader availability than prior releases. - The brand also plans appointment-only Kentucky experiences in Louisville in spring 2026. - Onyx & Amber says international availability is part of its longer-term direction. The bottom line: - Onyx & Amber is trading bottle volume for lower prices, wider access and export readiness — without changing the whiskey itself.