Benson Boone debuts Dragon Fruit flavor with Caliwater

Benson Boone is launching Dragon Fruit with Caliwater as he gets ready for his 34-date Wanted Man Tour starting July 7. The new flavor marks his first product development role with the brand and will roll out online and in stores nationwide. Why it matters: - Benson Boone’s move from investor to creator gives Caliwater a more visible celebrity partnership tied to a new product, not just an endorsement. - The Dragon Fruit launch arrives as Boone heads into a 34-date North American tour, giving the brand a built-in moment with fans and consumers. - The flavor adds another option to Caliwater’s functional hydration line, which is positioned around prickly pear cactus water and naturally occurring electrolytes. What happened: - Caliwater introduced Dragon Fruit, the first flavor to come out of Boone’s expanded role with the company. - Boone joined Caliwater earlier this year as an investor and partner, then worked with co-founder Oliver Trevena on the flavor concept. - Boone’s Wanted Man Tour begins July 7. - The tour includes 34 North American dates. - Dragon Fruit will be sold online at Amazon and Caliwater’s website , then expand to retailers nationwide over the coming months. The details: - Dragon Fruit combines prickly pear cactus water with dragon fruit flavor. - Each can has 30 calories. - Each can includes five naturally occurring electrolytes. - Each can includes vitamins C and E. - The drink contains antioxidants, including betalains. - The product has no artificial sweeteners or additives. - The formula is plant-based, vegan, non-GMO and gluten-free. - Caliwater says the beverage is made from sustainably sourced prickly pear cactus water. - Caliwater’s current lineup includes Wild Prickly Pear, Watermelon, Pineapple, Ginger + Lime and Blood Orange. - Blood Orange was developed with fellow investor Demi Lovato. - Caliwater was co-founded in 2021 by Vanessa Hudgens and Oliver Trevena. - The brand also counts Glen Powell, Gerard Butler and Cody Bellinger among its celebrity investors. - Caliwater says cactus uses 80% less water than many traditional crops and grows without heavy fertilizers or pesticides. - Caliwater packaging is recyclable. - The brand supports American Forests and Olive Crest through its #CaliCares program. Between the lines: - Boone’s comments frame the deal as product loyalty first, marketing second, which fits a trend of celebrities taking a hands-on role in consumer brands. - The launch also helps Caliwater deepen its identity around wellness, sustainability and touring-friendly hydration rather than a one-off celebrity tie-in. - The addition of Dragon Fruit broadens the brand’s flavor strategy with a tropical profile that matches Boone’s image and stage persona. What’s next: - Caliwater plans to expand Dragon Fruit into retail stores nationwide over the coming months. - Boone’s tour will likely serve as an ongoing showcase for the new flavor during the summer run. - The partnership may lead to more Boone-shaped product development if the collaboration continues to scale. The bottom line: - Dragon Fruit is the clearest sign yet that Boone’s role at Caliwater is moving beyond investment into product creation.