Bath and shower products market seen reaching $89.7B by 2030

By AI, Created 1:12 PM UTC, June 04, 2026, /AGP/ – The bath and shower products market is projected to grow from $29.85 billion in 2025 to $89.72 billion by 2030, according to The Business Research Company. Rising demand for organic, skin-friendly and wellness-focused products is driving growth, with Asia-Pacific leading today and North America expected to grow fastest.

Why it matters: - The bath and shower products market is moving from a personal-care niche toward a larger wellness and hygiene category. - The market’s projected jump to $89.72 billion by 2030 points to sustained consumer spending on premium, skin-friendly and organic bath essentials. - The growth outlook matters for brands, retailers and ingredient suppliers tied to personal care and household wellness.

What happened: - The Business Research Company released its Bath and Shower Products Global Market Report 2026, covering market size, trends and forecasts for 2026-2035. - The report says the market will rise from $29.85 billion in 2025 to $37.8 billion in 2026. - The report projects a compound annual growth rate of 26.6% in 2026. - The report forecasts the market will reach $89.72 billion by 2030, with a 24.1% CAGR from 2026 to 2030. - The company published the release in London on June 4, 2026. - A free sample of the report is available here.

The details: - Bath and shower products include personal care items used to cleanse and refresh the body during bathing. - The products are described as serving moisturizing, revitalizing, soothing and invigorating functions. - The report links near-term growth to heightened hygiene awareness, increased spending on personal care, stronger beauty and wellness focus, lifestyle improvements and wider retail availability. - The longer-term forecast is supported by consumer preference for premium bath essentials, wellness-oriented bathing habits, demand for skin-friendly formulations, ongoing innovation and regular use of hygiene products. - The report says trends to watch include growing interest in personal hygiene, premium bathing solutions, skin-nourishing products, moisturizing and refreshing formulas, and relaxation-focused bath experiences. - Rising demand for organic products is identified as a major growth driver. - Organic products are defined as items made and processed under organic farming standards that exclude synthetic pesticides, fertilizers, GMOs and artificial additives. - The report says organic bath products appeal to consumers seeking natural, sustainable and eco-friendly skincare. - Nutraceuticals World reported in April 2024 that sales of natural and organic products rose 4.8% in 2023 to $209 billion, with stronger growth expected in 2024. - Asia-Pacific was the largest market in 2025. - North America is projected to be the fastest-growing region over the forecast period. - The report covers Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, the Middle East and Africa. - The 2026 report suite adds market attractiveness scoring, TAM analysis, company scoring matrix graphics and tables, Excel-based forecasting dashboards, market hotspots infographics, key technologies and future trend analysis, plus updated graphics and tables.

Between the lines: - The forecast suggests consumers are buying bath products less as basic toiletries and more as part of a broader self-care routine. - The emphasis on organic and skin-friendly formulas shows where product differentiation is shifting in a crowded category. - Regional leadership in Asia-Pacific, with faster growth in North America, signals that demand is broad-based rather than limited to one mature market.

What’s next: - The market’s next phase will likely be shaped by premiumization, ingredient claims and wellness positioning. - Brands are likely to focus on organic, moisturizing and refresh-oriented product lines as consumer preferences evolve. - The report’s added forecasting tools suggest companies will use the data to refine regional and category strategy.

The bottom line: - Bath and shower products are on track for rapid expansion, and the biggest gains appear tied to organic, premium and wellness-led offerings.