New mover report says brands are missing a prime marketing moment

By AI, Created 11:30 AM UTC, May 20, 2026, /AGP/ – A Speedeon Data survey of 150 recent U.S. movers found that most consumers are open to relevant marketing during and after a move, while many brands fail to retain or reacquire them. The report says the move creates a short, high-spending window when first contact, multichannel outreach and AI-assisted discovery can decide which brands win.

Why it matters: - A move is one of the few times when shoppers are actively reconsidering brands, services and providers at the same time. - Speedeon Data says that makes recent movers a high-intent audience for acquisition and retention. - The report also suggests brands can lose customers without a product or price problem if they miss the move-triggered outreach window.

What happened: - Speedeon Data released the 2026 State of Mover Spending Report on May 11, 2026. - The report surveyed 150 U.S. adults who relocated within the past three years. - The research examined how moving changes shopping behavior, brand loyalty and receptivity to advertising, with particular focus on the 60 days around a move. - Speedeon made the full report available here.

The details: - 82% of movers said they would want companies to send relevant offers if they were moving tomorrow, while 2% said “definitely not.” - 85% said relocating prompts them to rethink the brands in their lives. - More than half of movers said the move was a definite reason to reconsider those brands. - Four in 10 movers canceled a service during the move because the provider never tried to retain them. - Half expected their current brands to proactively reach out at the new address. - Half said they were surprised when those brands did not. - Nearly 8 in 10 consumers said they go with one of the first companies they discover “very often” or “sometimes.” - More than three-quarters said they felt fully settled with all essential services within one to two months. - Six in 10 movers spent at least $1,000 above their normal budget around the move. - Nearly 1 in 5 spent $3,000 to $7,000 or more in the 30 days surrounding the move. - Roughly half said the biggest unexpected category was household goods such as curtains, rugs and organizers. - Almost half said they spent more on dining and food while settling in.

Between the lines: - The report points to a short, competitive buying period where speed matters as much as message quality. - Multichannel reach appears to be table stakes, not a nice-to-have, because movers are seeing brands across email, direct mail and social ads. - More than half of movers used an AI tool such as ChatGPT, Gemini or Claude to research their new area, compare providers or find services. - Two-thirds also used TikTok, Instagram, Facebook or Reddit as part of that search. - Speedeon Chief Product Officer Lindsey Kaiser-Campbell said the discovery funnel for movers has changed faster than most marketing plans. - Kaiser-Campbell also said free trials and product guarantees scored higher than any other offer with new movers.

What’s next: - Speedeon says the report covers more than 30 mover insights across retail, quick-service restaurants, finance, telecom, streaming and subscription programs. - The company is positioning mover marketing as an omnichannel play that combines audience data, timing and offer design. - Brands that want to reach movers will likely need to show up earlier and across more channels than they have in the past.

The bottom line: - Recent movers are open to marketing, spending more and deciding fast. - Brands that show up first have a better shot at winning the customer relationship during one of life’s biggest reset moments.