Optimize365 lands on Microsoft Marketplace for MSP security upsell

Optimize365 has launched on Microsoft Marketplace, giving managed service providers a Microsoft-validated way to buy, deploy and co-sell its AI-powered Microsoft 365 security platform. The move is designed to help MSPs spot misconfigurations, fix security gaps faster and turn license issues into new revenue.

Why it matters: - Optimize365’s Marketplace listing gives MSPs a faster route to deploy Microsoft 365 security tooling through Microsoft’s global partner ecosystem. - The platform is aimed at turning security operations and license cleanup into measurable sales opportunities for MSPs. - Microsoft Marketplace co-sell eligibility can help MSPs and Microsoft teams line up on joint deals.

What happened: - Optimize365 announced availability on the Microsoft Marketplace on July 8, 2026. - The company says the listing makes the platform discoverable and purchasable through Microsoft’s partner ecosystem. - Optimize365 says the platform is built for growth-stage MSPs managing thousands of Microsoft 365 seats across multiple client tenants. - CEO Shay Cohen said Marketplace presence should help MSPs find, trust and adopt the platform faster, while adding a revenue layer to the M365 stack.

The details: - On a first scan of a new Microsoft 365 tenant, Optimize365 finds 39% of security controls misconfigured or switched off on average. - The company says 11% of controls are blocked by license gaps clients did not know existed. - Optimize365 says three in four of each MSP’s tenants have license gaps that leave critical security controls disabled. - The company says 96% of tenants have high-risk third-party applications connected to the environment. - The platform continuously monitors client tenants for configuration drift. - Optimize365 predicts the impact of each remediation before changes are applied. - The platform executes changes at scale from a single dashboard. - Tenant onboarding takes under two minutes. - Security assessments run 80% faster than manual approaches. - Report generation drops by 60% compared with the work that used to take hours before quarterly business reviews. - License Genie surfaces license misalignment and upgrade paths across an MSP’s book of business. - MSP partners using the platform have reported 35% year-over-year sales growth, driven by finding revenue already present in existing client accounts. - Optimize365 integrates with ConnectWise, Autotask and HaloPSA. - The platform also operates alongside CIPP for MSPs already in the Microsoft ecosystem. - MSPs can run prospecting scans that complete a full Microsoft 365 security assessment in under three minutes without client credentials. - Triada Networks CEO Raffi Jamgotchian said the team was up and running in 30 minutes and saw an immediate impact on client security posture. - Optimize365 says the platform is ISO/IEC 27001:2022 certified and SOC2 Type 2 compliant.

Between the lines: - The Marketplace move signals a push to meet MSPs where they already buy and manage Microsoft-related services. - The product pitch blends security remediation with commercial upsell, which can appeal to MSPs under pressure to grow margins without adding more manual work. - Prospecting scans without client credentials lower the friction for sales teams and create a faster entry point into new accounts.

What's next: - Optimize365 is available now on Microsoft Marketplace. - MSPs can start using the product through the Marketplace listing or book a demo through the company’s website. - The company is positioning the launch as an expansion of a distribution strategy that already reaches dozens of MSP partners and many thousands of end users globally. - More information is available at the company’s website.